Analytics & Attribution

Convertiko FAQ's most powerful feature is conversion attribution—tracking exactly how FAQs impact your sales.

Why This Matters

Most FAQ apps just show views. Convertiko proves ROI by tracking the complete journey:

FAQ Impression → Engagement → Add to Cart → Purchase

This lets you see not just "people viewed FAQs" but "FAQs generated $X in revenue."

The Analytics Dashboard

Access analytics by clicking Analytics in your dashboard navigation.

Overview Metrics

Metric	Description
Impressions	Times FAQ panels were displayed
Engagements	Times users interacted (clicked/hovered)
Engagement Rate	Engagements ÷ Impressions
Attributed Revenue	Sales linked to FAQ engagement
ROI Multiplier	Revenue ÷ Subscription cost

Time Periods

View data for:

• Today
• Last 7 days
• Last 30 days
• Last 90 days
• Custom date range

Understanding Attribution

How Attribution Works

1. Visitor sees FAQ - An impression is recorded
2. Visitor clicks a question - An engagement is recorded + attribution cookie set
3. Visitor adds to cart - Cart event tracked
4. Visitor purchases - Order attributed based on engagement timing

Attribution Windows

Revenue is attributed with different confidence levels based on timing:

Timing	Attribution Rate	Why
Same session	100%	Direct conversion
Within 24 hours	75%	Very likely influenced
Within 7 days	50%	Probably influenced
Beyond 7 days	25%	Possibly influenced

Time-Decay Model

This "time-decay" model recognizes that FAQs have the strongest influence on immediate purchases but still contribute to purchases made later.

Example

A customer:

1. Views product page → FAQ impression recorded
2. Clicks "What's the return policy?" → Engagement recorded
3. Leaves site
4. Returns next day and purchases $100 item

Attribution: $100 × 75% = $75 attributed revenue

Metrics Deep Dive

Impressions

An impression is counted when:

• The FAQ panel loads on a product page
• The product has active FAQ content
• The visitor scrolls to where the FAQ is visible

One impression per product page view per session.

Engagements

An engagement is counted when a visitor:

• Clicks on a question (desktop)
• Hovers on a question for 2+ seconds (if hover mode enabled)
• Scrolls through the carousel
• Expands an accordion item

Multiple engagements can occur per session, but only the first sets the attribution cookie.

Engagement Rate

Engagement Rate = (Engagements ÷ Impressions) × 100

Benchmarks:

• Below 5%: Consider repositioning or improving questions
• 5-15%: Average performance
• Above 15%: Excellent engagement

Attributed Revenue

Total order value (or partial value based on attribution window) from orders where the customer previously engaged with FAQs.

ROI Multiplier

ROI = Attributed Revenue ÷ Subscription Cost

Example:

• Monthly subscription: $29
• Attributed revenue: $4,500
• ROI: 155x

Product-Level Analytics

See which FAQs perform best:

Top Performing Products

Products ranked by:

• Highest attributed revenue
• Best engagement rate
• Most impressions

Underperforming Products

Identify products where FAQs might need improvement:

• High impressions but low engagement
• Engagement but no conversions
• No FAQ content yet

Individual Product Stats

Click any product to see:

• Impression history
• Engagement breakdown by question
• Attributed revenue over time
• Comparison to store average

Question-Level Analytics

Coming soon: See which specific questions drive the most engagement and conversions.

Exporting Data

Export analytics data for external analysis:

1. Go to Analytics
2. Set your date range
3. Click Export CSV

Export includes:

• Daily impressions and engagements
• Revenue attribution by product
• Aggregate metrics

Privacy & Compliance

Convertiko FAQ analytics are GDPR compliant:

• No personal data collected: We track anonymous session IDs
• No third-party sharing: Data stays between you and Convertiko
• Cookie consent compatible: Works with your existing consent mechanisms
• Data retention: Raw analytics data retained for 90 days

See Privacy & GDPR for full details.

Improving Your Numbers

Low Impressions?

• Check FAQ block placement—is it visible?
• Ensure products have active FAQ content
• Verify installation on all product templates

Low Engagement Rate?

• Improve question quality—are they relevant?
• Check appearance—do FAQs stand out visually?
• Consider hover mode for easier engagement
• Reorder questions—put best ones first

Low Attributed Revenue?

• Focus on high-intent products
• Improve answer quality—build confidence
• Address real purchase objections in FAQs
• Check that attribution tracking is working

Next Steps

• Generating Better Content
• Appearance Settings
• Plans & Pricing